S1 Leisure Management, Technology Tourism Development
Technology is the application of scientific knowledge to create tools, systems, or methods that facilitate various aspects of human life. Amid the rapid development of the digital era, the tourism industry has undergone significant evolution. The undergraduate program in Recreation Business Management and Technology-Based Tourism Development is designed to address the challenges of the times by combining elements of technology, innovation, and sustainability. The main focus of this program is to provide students with a deep understanding of recreation business management, as well as the application of technology-based strategies such as digital tourism, the metaverse, and tourism digitalization to enhance the competitive advantage of tourist destinations.
Amid the rapid development of the digital era, the tourism industry has undergone significant evolution. The undergraduate program in Leisure Management and Technology-Based Tourism Development is designed to address the challenges of the times by combining elements of technology, innovation, and sustainability. The main focus of this program is to provide students with a deep understanding of recreation business management, as well as the application of technology-based strategies such as digital tourism, the metaverse, and tourism digitalization to enhance the competitive advantage of tourist destinations.
Digital Innovation in Tourism Business Development
The role of digital technology has revolutionized the management and promotion methods within the tourism industry. Terms such as digital tourism and digital tourism represent the real integration of technology in the tourism process, from planning stages to activities at the destination.
Forms of Digital Transformation That Change the Face of Tourism:
- Virtual Reality (VR) and Augmented Reality (AR): delivering simulated travel experiences that can be felt before actual visits.
- Metaverse: creating new worlds for digital recreation, offering interactive, immersive, and geographically borderless virtual travel experiences.
- Digital Tourism Platforms: functioning for reservation services, guides, tourist information, and data-driven marketing campaigns.
- Social Media and Artificial Intelligence (AI): strengthening tourism marketing strategies with real-time, personalized, and efficient approaches.
This transformation broadens the scope of travel purposes, making it more than just entertainment, but also a means of education and personalized experiences.
Sustainable and Technology-Based Tourism Business Strategies
Although technology develops rapidly, sustainability remains the primary foundation in shaping a responsible tourism sector. This program focuses not only on technological aspects but also instills the values of sustainable tourism business.
Strategic Pillars in Sustainable Tourism Business:
- Cultural and Environmental Preservation: encouraging the advancement of eco-tourism and cultural tourism that are environmentally friendly and respect local values.
- Efficient Tourism Destination Management: technology applied to regulate visitor capacity, handle waste, and manage resources optimally.
- Event and Festival Management: delivering sustainable tourism events that support the welfare of local communities.
- Empowerment of Local Residents: using technology to market local products and provide training in tourism destination management.
Thus, technology becomes a partner in maintaining sustainability, not a tool that replaces traditional values.
Preparing Professionals in Tourism and Technology
This program is designed to produce graduates capable of addressing the challenges of the modern tourism world. Its curriculum includes managerial theory, business practice, and mastery of cutting-edge technology suitable for the recreation and tourism sector.
Emphasized Skills:
- Research- and innovation-based Recreation Business Planning
- Analysis of Digital Tourist Trends and Behavior
- Application of AI and Big Data in understanding tourist visitation patterns
- Managerial and Project Leadership abilities in the recreation and entertainment sectors
- Ethics and Sustainable Practices in tourism management
With competencies in leisure management and digital technology, graduates are prepared to meet the professional needs of the entertainment and recreation industries.
Innovative Study Program for the Future of the Tourism Industry
This program is an answer to the evolving needs of the tourism industry in the future. Students are invited to understand the important dimensions of the tourism and recreation sector, including the function of recreation, recreation objectives, and the benefits of recreation in social life.
Career Options in Recreation and Tourism Sector:
- Graduates will be equipped to work in various strategic positions such as:
- Tourism Destination Operations Manager
- Digital Tourism Consultant Expert
- Digital Tourism and Virtual Reality Content Developer
- Festival and Event Organizer Manager
- Entrepreneur in Eco-tourism Sector
- Tourism Industry Researcher or Analyst
- Expert Staff in Government Agencies and Nonprofit Organizations
With an understanding that recreation is an essential element in life balance, graduates can become agents of change in this continuously transforming industry.
Conclusion
The S1 Leisure Management and Technology-Based Tourism Development program offers solutions to challenges arising in the digital era. By combining elements of recreation business management, sustainability, and the latest technology such as the metaverse and digital tourism, this program creates new leaders for the future tourism industry.
Through a comprehensive approach that considers the function of recreation, recreation objectives, and the essence of the benefits of recreation, this program produces professional human resources who are not only competent but also have the vision to realize a sustainable, smart tourism system that positively impacts society.
Campus Address and Contact
Campus Address: Jl. Telekomunikasi No. 1, Bojongsoang, Bandung
Website: https://blm.telkomuniversity.ac.id/
Email: [email protected]
Tags: S1 Leisure Management | Leisure Management | S1 Leisure Management Telkom University
