The Influence of Social Media Trends on S1 Leisure Management
Social media has become a major force in shaping behavior and preferences in the rapidly growing digital era. Its role is not only limited to communication between individuals but also extends to various sectors, including the tourism and recreation industry. Social media influences the way people interact with tourist destinations or vacation activities, while also transforming the marketing strategies used by recreation companies. In response to this trend, many universities, including leading Private Universities (PTS) in Indonesia such as Telkom University, have designed relevant study programs to equip students to face the changing times. One of the study programs that is increasingly attracting interest is the Bachelor’s Degree in Recreation Business (S1 Bisnis Rekreasi), which specifically emphasizes the management of recreation businesses through the utilization of digital technology and social media.
The Role of Social Media in the Leisure Management Industry
The creative and recreation industry encompasses various sectors, ranging from digital tourism, entertainment, to outdoor activities that involve travel and social engagement. This industry continues to grow in line with changes in lifestyle and societal habits. Social media has become a highly effective tool in helping tourism businesses expand their market reach.
Increased Brand Awareness and Brand Image
One of the main advantages of using social media in the recreation business is the increase in brand awareness or tourism brand recognition. Platforms such as Instagram, Facebook, TikTok, and YouTube allow tourism brands to share photos and videos about tourist destinations, events, and their services. With engaging visual content, the audience will be more interested in visiting or trying the services offered.
Social media also enables companies to build a strong digital branding. By consistently managing social media content strategies and actively interacting with the audience through comments or private messages, businesses can create a more personal relationship with customers. This is very important in the recreation industry, where customer experiences can influence online reviews or direct recommendations.
Increase Customer Engagement and Direct Interaction
Social media facilitates customer engagement between recreation businesses and consumers. Users can provide feedback, inquire about services, or express complaints about their experiences. Prompt responses to user comments or reviews can enhance customer trust and loyalty.
In addition, social media provides a space for users to share user-generated content in the form of photos and their travel stories. This is a highly effective form of free promotion, as content from customers is often perceived as more authentic and trustworthy compared to official advertisements.
More Targeted Marketing with Paid Ads
In addition to organic content, digital marketing strategies in the recreation business also involve the use of social media advertising. With targeting features such as location, interests, and demographics, ads can reach a more suitable audience. For example, hotels or resorts can target millennial travelers who are interested in unique experiences or adventure vacations.
Promotions are also carried out through influencer marketing. Collaborating with travel influencers or content creators helps expand visibility and attract more social media traffic to the recreation business accounts.
Content that is Easy to Share and Viral
The advantage of social media lies in the potential for viral content. If a post captures the audience’s attention, the content can spread widely in a short period of time. For recreation businesses, this means an increase in the number of visitors as well as online reservations.
Videos featuring exciting activities, photos of Instagrammable spots, or heartfelt customer testimonials can create a buzz and significantly boost brand visibility.
S1 Leisure Management at Telkom University: Preparing Professionals in the Digital Era
As one of the best private universities in Indonesia, Telkom University understands the importance of preparing students to face the challenges and opportunities of digital transformation, especially in the creative economy and recreation sectors. The Bachelor’s Degree Program in Recreation Business is designed to meet market demands and the evolving trends in the modern tourism industry.
Technology-Integrated Curriculum
Students in this program receive up-to-date materials covering tourism destination management, digital marketing, as well as the use of big data and social media analytics. They also learn how to manage platforms such as Instagram and TikTok to increase customer engagement and attract new markets.
Practicum and Cooperation with Industry
With an experiential learning approach, Telkom University provides internship opportunities and collaboration with various industry players, such as travel agencies, hotels, and event organizers. This field experience is essential in equipping students with real insights into the dynamics of the recreation business and the use of digital marketing tools.
Career Opportunities in the Digital Leisure and Tourism Industry
Graduates of the Bachelor’s Degree in Recreation Business can pursue careers as tourism destination managers, tourism consultants, event organizers, or even start their own tech-based recreation startups. Expertise in social media marketing strategies, digital branding, and customer experience management makes them valuable assets in the development of a sustainable tourism industry in Indonesia.
Conclusion
The development of social media has had a significant impact on the recreation business ecosystem. From increased brand awareness, customer interaction, to the potential for viral content, social media has become an essential tool in modern tourism marketing strategies.
Higher education, such as that offered by Telkom University through the Bachelor’s Degree in Recreation Business program, prepares the younger generation to strategically utilize social media. With a technology-based curriculum and strong industry connections, graduates of this program are ready to become skilled professionals in the digital era. For prospective students interested in tourism destination development and digital marketing, this program is the right choice to achieve success in the future.
Campus Address and Contact
Campus Address: Jl. Telekomunikasi No. 1, Bojongsoang, Bandung
Website: https://blm.telkomuniversity.ac.id/
Email: leisuremanagement@telkomuniversity.ac.id
Tags : Bachelor’s Degree in Recreation Business Management | Business Management | Recreation Business Management Telkom University
