Tourism Development: S1 Leisure Management-Telkom University
The tourism industry is one of the leading sectors that contributes significantly to the improvement of the national economy. However, the growth of this sector must also consider sustainability in terms of environmental, social, and cultural aspects. For this reason, the recreation business management approach becomes a key element in realizing the concept of sustainable tourism, particularly through the undergraduate education in Recreation Business Management which provides practical and strategic skills to manage this industry responsibly.
Understanding Sustainable Tourism
Tourism is a travel activity undertaken by individuals or groups to a certain area for the purpose of recreation, relaxation, education, or professional activities. Meanwhile, sustainable tourism is a form of tourism development that considers environmental, social, and economic impacts for long-term continuity.
In general, a tourism destination is a place or area that becomes the goal of tourists, both domestic and international. Under the sustainable approach, the management of tourism destinations requires a comprehensive and integrated strategy to minimize negative impacts and ensure positive benefits for all parties involved.
Characteristics of Sustainable Tourism:
- Preserving natural and local cultural heritage.
- Providing direct economic benefits for local communities.
- Improving the standard of living of local people.
- Encouraging community participation in tourism planning processes.
Principles of Sustainable Tourism
In its implementation, sustainable tourism follows several key principles that serve as the foundation for the development and management of tourism activities, including:
- A vital role in environmental preservation
- Ensuring tourism activities take place without damaging nature.
- Promoting ecotourism and cultural tourism as alternatives to mass tourism.
- Empowerment of local communities
- Empowering communities in managing tourism destinations.
- Providing training and education to improve residents’ capabilities.
- Economic sustainability
- Developing the sustainable tourism sector to create new job opportunities.
- Generating regional income through the tourism sector and its taxation.
- Strategic planning and management
- Applying data-based approaches in recreation business planning.
- Developing policies that support comprehensive destination growth.
Opportunities in Sustainable Tourism Development
The advancement of the tourism industry opens various career opportunities in the field of recreation. Graduates of the Bachelor’s in Recreation Business Management have the ability to occupy important positions in various sectors.
Some career paths that can be pursued include:
- Tourism destination management
Responsible for managing tourist areas to remain attractive and sustainable. - Event and festival management
Designing entertainment activities that attract tourists while preserving local culture. - Entertainment and recreation industry
Managing amusement parks, attractions, and public recreational facilities. - Tourism business management
Developing business strategies according to sustainability principles.
Additionally, this sector supports the development of the tourism industry in Indonesia. Some examples of successfully developed sustainable tourism include:
- Nglanggeran Tourism Village, Yogyakarta
- Komodo National Park, East Nusa Tenggara
- Cultural tourism villages in Bali and West Sumatra
Innovation in Environmentally Friendly Tourism
Technological advancements have produced various innovations that strengthen the concept of sustainable tourism. One of the latest developments is the utilization of the metaverse in destination promotion and management.
Contribution of the Metaverse to the Tourism Sector:
- Providing virtual simulations of tourist destinations, allowing travelers to explore before visiting in person.
- Strengthening tourism marketing strategies by delivering immersive experiences.
- Serving as an interactive educational tool for industry players to understand destination potential.
Other Technological Innovations:
- The use of digital platforms for tourism planning and reservation systems.
- The implementation of digital payment methods at tourist locations.
- The concept of smart tourism supported by the Internet of Things and data analytics.
These innovations not only enhance tourist comfort but also support business actors in conducting recreation business planning effectively and with a future orientation.
Conclusion
The tourism sector is one of the main drivers of economic growth that must be developed with a sustainable perspective. Sustainable tourism is a very important concept to maintain a balance between economic growth, environmental protection, and social welfare.
The undergraduate education in Recreation Business Management becomes the foundation in shaping professional human resources capable of managing this sector with a sustainability approach. By understanding basic principles, recognizing opportunities, and utilizing the latest innovations, Indonesia’s younger generation can build an inclusive, green, and globally competitive tourism industry.
As stated in this article on tourism, responsible destination development and the utilization of technologies such as the metaverse become determinants of this sector’s future success. Therefore, collaboration between the education sector, industry players, government, and society is very important in realizing a tourism ecosystem thatsehat dan berkelanjutan di tanah air.
Campus Address and Contact
Campus Address: Jl. Telekomunikasi No. 1, Bojongsoang, Bandung
Website: https://blm.telkomuniversity.ac.id/
Email: [email protected]
Tags: S1 Leisure Management | Leisure Management | S1 Leisure Management Telkom University
