VISION
To become an international standard study program that excels nationally by focusing on entrepreneurship and actively utilizing digital technology in the field of recreational business management to achieve sustainable development goals that have a positive impact on the nation’s economic growth in 2028.
MISSION
- Organizing and developing world-class education, and entrepreneurial insight in the field of recreation business management.
- Develop and disseminate knowledge innovations in the field of recreation business management that contribute to the fulfillment of sustainable development goals.
- Collaborate with industry and other stakeholders in the development of innovations through the utilization of digital technology in the field of leisure business management that contribute to the nation’s economic growth.
PURPOSE
- Producing globally competitive and entrepreneurial-minded graduates in the field of recreation business management.
- Producing research in the field of recreation business management that contributes to the needs of the nation and the world through the creation of new knowledge and intellectual products to meet sustainable development goals.
- Producing intellectual products and innovations in the field of recreation business management that contribute to the progress of the nation and sustainable development.